Magic Paint Tray is a non-drip, no mess decorating tray that lets you paint without spilling a drop. I created the logotype combining two very different typeface. ‘Magic’ features a brushed handwritten, to illustrate the hand painting. ‘Paint tray’ uses a bold block typeface to evoke the strength of the product to hold paint. I designed the packaging solution – a wrapping sleeve to hold and hang the product. I illustrated the instruction and I directed the photo shoot.


JML (United Kingdom)

Branding, Packaging