La Mermelada de Pepa
I created a brand identity for La Mermelada de Pepa, a traditional jam made through several generations. The logotype uses a script font with a rough texture to reflect authenticity and heritage.
I hand-painted the fruits in watercolor, giving the design a homemade and artisanal feel. The combination of lettering and illustration conveys warmth, care, and a personal touch. This approach highlights the product’s traditional recipe while appealing visually to customers seeking quality and authenticity.
