This hair product branding project combines logo design, packaging, and photography direction to create a fresh, vibrant identity for Root Magic.

I designed the branding and packaging for Root Magic, a hair color corrector that masks grey hair and roots. The logo reflects the natural lightness and flow of hair strands.

The packaging features a vibrant pattern that adds energy and personality to the product. I managed the entire project, including branding, packaging design, model casting, and photography direction. Each element was crafted to create a cohesive, visually striking identity that communicates both effectiveness and elegance.